First Click vs. Time of Purchase
Last week, Offers.com released a survey conducted by Ipsos Public Affairs that had an interesting implication for retailers and paid search, especially during the holiday shopping season. One survey...
View ArticleTaking Advantage of Store Visit Data
Research has shown that 95% of all retail transactions still occur in-store, so smartphones have quickly become consumer’s favorite and most trusted “shopping assistant.” To assist retailers with tying...
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Google Just Fundamentally Changed the Way You’ll Measure Storefront Sales
One step forward. Two steps back. This is the reality of the modern marketer struggling to develop advertising strategies that keep up with changing consumer behaviors. While shoppers move seamlessly...
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